sugar yourdays

Sugar yourdays is a conceptual dessert recipe brand themed around making baking more accessible, cute, and fun.

This project was created as an SEO Proposal Assignment, focusing on designing and proposing an SEO strategy centered on the brand’s blog page and e-commerce structure.

The main goal of this project was not only to improve search ranking but also to increase brand awareness and build a website structure that consistently attracts traffic.

To achieve this, the project included keyword selection, metadata optimization, website structure planning, blog content design, and off-page SEO strategy.

Duration

4 weeks

Duration

4 weeks

Tool

Wordpress, Photoshop, Illustrator, Figma

Tool

Wordpress, Photoshop, Illustrator, Figma

Type

Web site

Type

Web site

Link

Figma

Link

Figma

Two stadium lights against a clear blue sky

Process

Week 1

SEO fundamentals

Week 2

Keyword research

Week 3

Website structure

Week 4

Design

Week 1

SEO fundamentals

Week 2

Keyword research

Week 3

Website structure

Week 4

Design

Week 1

SEO fundamentals

Week 2

Keyword research

Week 3

Website structure

Week 4

Design

Challenge & Goal

Research & Insights

Research & Insights

Keyword Research

An analysis of existing recipe websites showed that few focused specifically on desserts or offered creative combinations and variations.
To address this gap, a structure balancing visual appeal and recipe practicality was proposed.


Keywords were selected based on both high search volume and high SEO difficulty, ensuring strong traffic potential.
Five content articles were created, each over 800 words, combining text, imagery, and internal links.


Examples:

  • “Christmas Dessert Recipe” → Seasonal dessert collection

  • “Easy Baking Ideas” → Beginner-friendly recipes

  • “Baking Tools Set” → Linked to e-commerce shop pages


Design Refrection

The site was structured to connect search, purchase, and brand experience seamlessly.
Keyword-based article architecture and internal linking enhanced both traffic and brand recognition while supporting a visually engaging reading experience.

Keyword Research

An analysis of existing recipe websites showed that few focused specifically on desserts or offered creative combinations and variations.
To address this gap, a structure balancing visual appeal and recipe practicality was proposed.


Keywords were selected based on both high search volume and high SEO difficulty, ensuring strong traffic potential.
Five content articles were created, each over 800 words, combining text, imagery, and internal links.


Examples:

  • “Christmas Dessert Recipe” → Seasonal dessert collection

  • “Easy Baking Ideas” → Beginner-friendly recipes

  • “Baking Tools Set” → Linked to e-commerce shop pages


Design Refrection

The site was structured to connect search, purchase, and brand experience seamlessly.
Keyword-based article architecture and internal linking enhanced both traffic and brand recognition while supporting a visually engaging reading experience.

Design system

Final design

Targeted toward young women who love baking, the website uses soft colors and playful typography to convey a charming and cozy aesthetic.

Recipe thumbnails were intentionally varied to avoid repetition, creating visual rhythm and engagement throughout the browsing experience.

Each article was written with carefully selected SEO keywords and optimized for approximately 800 words, the ideal length for search visibility.

Internal linking was used to connect recipes and store items, guiding users naturally through a seamless reading-to-shopping experience.

Prototype